Photo by Charl Marais

Type: Influencer Marketing

Type: Influencer Marketing

Client: Code8

Client: Code8

Fashion Month with Code8 Beauty

Fashion Month with Code8 Beauty

Fashion Month with Code8 Beauty

Fashion Month with Code8 Beauty

London born make-up brand Code8 launched in November 2018. Founders, Nadine Ayache and Sophia Chikovani launched Code8 to simplify the application of make-up and boost confidence for women of all ages and skin tones. 

Not only was Code8 the official sponsor for London Fashion Week in February 2019 but alongside this, Code8 sponsored and supplied custom-made lipstick shades and make-up looks for David Koma in London to Helmut Lang in New York, Lanvin in Paris and Mason Margiela in Milan.

We have been working with Code8 since they launched, supporting and organising the relationships between the brand and highly sought-after influencers to get their products seen and heard. To support Code8’s great efforts during Fashion Week, we organised a selection of top fashion and beauty influencers to share and uphold the brand during the season. Scroll down to see our top 3 case studies from this project.

London born make-up brand Code8 launched in November 2018. Founders, Nadine Ayache and Sophia Chikovani launched Code8 to simplify makeup and boost your confidence, creating products that suit every age and skin tone. The entire range is edited by a panel of makeup artists, so every swatch and shade work together seamlessly.

Code8 has supported every fashion week since launching in 2018, Not only being the official sponsors for London Fashion Week in February 2019 but alongside this sponsoring and supplying custom lipstick shades and make-up looks for David Koma in London to Helmut Lang in New York, Lanvin in Paris and Mason Margiela in Milan.

We have been working with Code8 since they launched, supporting and organising the relationships between the brand and sought-after influencers to get their products seen and heard. To succour Code8’s great efforts during Fashion Week, we organised a selection of top fashion and beauty influencers to share and advocate the brand during the season. Here’s our top 3

London born make-up brand Code8 launched in November 2018. Founders, Nadine Ayache and Sophia Chikovani launched Code8 to simplify makeup and boost your confidence, creating products that suit every age and skin tone. The entire range is edited by a panel of makeup artists, so every swatch and shade work together seamlessly.

Code8 has supported every fashion week since launching in 2018, Not only being the official sponsors for London Fashion Week in February 2019 but alongside this sponsoring and supplying custom lipstick shades and make-up looks for David Koma in London to Helmut Lang in New York, Lanvin in Paris and Mason Margiela in Milan.

We have been working with Code8 since they launched, supporting and organising the relationships between the brand and sought-after influencers to get their products seen and heard. To succour Code8’s great efforts during Fashion Week, we organised a selection of top fashion and beauty influencers to share and advocate the brand during the season. Here’s our top 3

London born make-up brand Code8 launched in November 2018. Founders, Nadine Ayache and Sophia Chikovani launched Code8 to simplify makeup and boost your confidence, creating products that suit every age and skin tone. The entire range is edited by a panel of makeup artists, so every swatch and shade work together seamlessly.

Code8 has supported every fashion week since launching in 2018, Not only being the official sponsors for London Fashion Week in February 2019 but alongside this sponsoring and supplying custom lipstick shades and make-up looks for David Koma in London to Helmut Lang in New York, Lanvin in Paris and Mason Margiela in Milan.

We have been working with Code8 since they launched, supporting and organising the relationships between the brand and sought-after influencers to get their products seen and heard. To succour Code8’s great efforts during Fashion Week, we organised a selection of top fashion and beauty influencers to share and advocate the brand during the season. Here’s our top 3

London born make-up brand Code8 launched in November 2018. Founders, Nadine Ayache and Sophia Chikovani launched Code8 to simplify makeup and boost confidence, creating products that suit every age and skin tone. The entire range is edited by a panel of makeup artists, so every swatch and shade work together seamlessly.

Not only was Code8 the official sponsor for London Fashion Week in February 2019 but alongside this, Code8 sponsored and supplied custom-made lipstick shades and make-up looks for David Koma in London to Helmut Lang in New York, Lanvin in Paris and Mason Margiela in Milan.

We have been working with Code8 since they launched, supporting and organising the relationships between the brand and highly sought-after influencers to get their products seen and heard. To support Code8’s great efforts during Fashion Week, we organised a selection of top fashion and beauty influencers to share and uphold the brand during the season. Scroll down to see our top 3 case studies from this project.

JESSIE BUSH

WeThePeopleStyle is an online fashion and lifestyle destination created by Jessie Bush. Started out as a street-style blog and has since evolved to include Jessie’s personal style, travel, how-to styling guides, editorial, beauty, and street-style from around the world. Originally from New Zealand and now based in Europe, Jessie was the first on our radar to partner with over fashion month. Jessie oozes style and elegance across her content and over the fashion season Code8 invited Jessie to attend 16 Arlington and David Koma in London, wearing all Code8 beauty products. Jessie shared her make-up looks and the show’s backstage action on her social channels along the way.

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REACH: 92.3K

(Total number of accounts reached)

IMPRESSIONS: 108K

(Total number of views)

COMBINED LIKES: 5.5K

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JESSICA KAHAWATY

Jessica Kahawaty is a Lebanese Australian, International Model, Philanthropist and former TV Host with a background in Law and Business Finance. Jessica is an icon in the fashion industry and attends high profile shows every season during Fashion Month. We kitted her out with a full face of Code8 products that she happily wore on the front row to one of Code8’s sponsored shows: Peter Pilotto in Milan. Jessica shared her look and favourite products from the collection across her social channels.

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REACH: 195K

(Total number of accounts reached)

IMPRESSIONS: 224K

(Total number of views)

COMBINED LIKES: 32K

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JENNY CIPOLETTI

Writer and content creator Jenny Cipoletti launched her site Margo & Me in 2014 and since its inception, has gained a serious online following, garnering millions of eyes across her multiple platforms. Margo & Me inspires effortless elegance and delicate femininity, with content focused in the style, beauty, and travel sectors. The Margo & Me story is told daily via Jenny’s various social media platforms, her dedicated YouTube channel and most importantly, through her site. We collaborated with Jenny during fashion week in Paris where she attended Lanvin, representing the Code8 make-up look and going backstage to document the chosen beauty looks for the runway.

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REACH: 98.4K

(Total number of accounts reached)

IMPRESSIONS: 118K

(Total number of views)

COMBINED LIKES: 5.8K

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